Guess Eyeglasses Strong Suit as Industry Leader Is Steeped in Grand Tradition
Guess Eyeglasses
In the year 1989, Guess was a brand already known for invention. The American business quickly became the pioneer of the designer jean movement that took place in the years before. With its characteristic three zipper fashion of denim, Guess was the beginning brand to promote designer jeans. Shortly thereafter the other industry labels followed suit. From that point on, as many brands do after seeing tremendous success, Guess diversified into unique fashion-based ventures. By the mid 1980s, the label once again made waves in the industry after debuting their line of designer watches. The watches, such as the jeans before them, were extremely popular. As time rolled by, Guess found themselves delving further into other merchandising opportunities by creating several distinct collections of accessories, such as belts, hats, and now designer Guess Eyeglasses.
Morocco invokes a sense of fashionable opulence of Europe. This harkens back to an afternoon spent on a yacht in the Riviera, sipping champagne. Concurrently, California has a laid back appeal, that is all-American in its delivery. An unbuttoned and not-so-put-together look gives the vibe of an afternoon spent catching waves flowing seamlessly into an evening sitting around a bonfire. By taking both of these distinct elements, Guess is able to create eyewear like no other manufacturer in the world. Guess brand style is known as both avant garde and simply chic. The Guess brand versatile reputation stems from the mixture of the founders homeland of Morocco and their adopted home state of California. The ease and tranquility of the water aside, both of these lands couldn’t be and more different than the other.











